Designers We Love | Jordan Edwards of Jordan Interiors
Jordan Edwards specializes in E-design. Her designs are filled with color, texture, and patterns, all signs of the rich influences and vast travels afforded to her through a military life as a US Navy wife. She tells us more about her new interiors company, Jordan Interiors.
How did you get started with interior design?
I actually began my schooling in fashion design and landed in an interiors class by chance. I saw that my passion for color, textiles, and transformation could be fulfilled on a grander scale with interior design and decided to make the switch. My career started with a remodeling company, and then I worked under a residential designer. Now, due to our military lifestyle, I work primarily in virtual interior design. I love the ability to have clients all across the U.S.!
What do you use as inspiration for your projects or general style?
I find inspiration everywhere, but I usually begin with a color palette or a piece of art/fabric and build the room’s design from there.
What types of spaces do you specialize in?
Realistically, my average client doesn’t have the budget for a major remodel, so I love the challenge of transforming a space without knocking down walls or ripping out cabinetry. I specialize in creating a brand new space with the architecture as-is: using paint, wallpaper, textiles, art, and furnishings to establish the mood and changing out lighting, hardware, and tile when possible.
What’s a favorite project you’ve done? What made it so special?
I worked remotely with a young couple who just purchased their first home, guiding them with selections from room to room. Choosing color palettes, furnishings and decor for an entire home without ever stepping foot inside or even physically meeting the owners was a bit daunting a first. Thankfully, we clicked right away, and by the end of the project, the client said it was like I was reading her mind. Understanding your client’s wants and needs before they even articulate them is a really special feeling!
What design rule do you love to break, if any?
There’s actually quite a few I don’t mind breaking 😉 “Black and blue don’t mix”, “Don’t use too many prints/patterns in one space”, and “Metals must match” are ones I often overlook. I see traditional design rules more as loose guidelines that are open to interpretation.
What would you say is the most common decorating mistake that clients make?
Hanging artwork too high or spaced too far apart. Please, please hang art at eye level! Spacing can be intentional, but often I see artwork just floating alone around the room. Your eye can never really rest on a piece and enjoy it.
How do you describe your style?
My signature style is creating fresh, eclectic and layered interiors that pull from a variety of influences and include both vintage and modern pieces. Having a husband in the Navy has given us the opportunity to live and visit quite a few cities. I find myself pulling inspiration from every stop – from antiques in New England to temples in Bali to the relaxed island life in Guam – each place has added a new layer to my style.
Where do you find inspiration?
Nature, travel, and artwork. Exploring new cities and finding design details I have never seen before is one of my favorite things!
What’s next for you? Any exciting projects coming up?
I just launched Jordan Interiors, so this is a very exciting time! I am working on a few hospitality projects, virtual interiors and expanding my custom pillow offerings. Putting that fashion degree to use!
What advice would you give to someone starting a design business?
Do your research, create a rockin’ brand and client experience, and don’t be afraid to just go for it!
What’s the best part about owning your own business?
Working from home and that each day is different.
What’s the hardest part about owning your own business?
Accounting! My brain definitely does not think in that way.
What do you wish you would have known before you jumped in and started your design business?
You have to network twice as much as you think you will need to.
How do you manage social media?
I honestly have a love/hate relationship with social media. Naturally being an introvert, it is difficult for me to put my face out there, but at the same time, I love how social media opens the whole world up to you. I plan my posts out at least a week in advance and try to keep personal content to a minimum.
Do you have a favorite social media platform? Why that one?
Instagram. It is easily searchable, and you can reach a wide audience.
RAPID FIRE QUESTIONS:
Do you have a favorite color to work with on design projects? I love sneaking a bit of black into every space.
What’s your dream vacation? A textile buying frenzy in Morocco.
What’s your guilty pleasure? Hallmark movies.
Three words to describe your style? Collected, Textural, Eclectic
What’s your favorite design set from movies/television? The palaces from Game of Thrones are stunning.
Which trends are you loving right now? Indoor plants, global influences, and jewel tones.
What’s your least favorite design? Minimalism. I appreciate the style, but it is definitely not for me.
Go-to place when you’re in a slump? Museum
Favorite hobbies/activities outside of design? I love reading historical fiction novels. My husband and I also enjoy home-brewing beer, trying to create a vegetable garden and raising backyard chickens.
What’s an item you can’t leave home without? Sunglasses
What’s something you’ve always wanted to learn? Italian