This weeks featured designer is Jayme Armour. We adore Jayme and love seeing her unique vision in her layered designs. Jayme got her start in interior design working at a popular home furnishings store before successfully launching Jayme Armour Interiors in 2014. We were absolutely thrilled to be able to chat with Jayme and learn more about her approach to design and think you’ll love hearing her tricks of the trade, too. Without further ado, let’s jump right in!
Scout & Nimble: How far back does your love for interior design go? When did you know this is what you wanted to do for a living?
Jayme Armour: It goes back to a pretty young age, maybe six years old, when I realized that my Grandmother’s house was cooler than anyone else’s. It wasn’t fancy, just interesting. I took my first interior design related job at 31 and started Jayme Armour Interiors at 42.
S&N: We read that you used to own a furniture store? What was the journey that brought you to what you are doing today?
JA: That first design related job was working for the beloved Atlanta-based home furnishings store, Bungalow (now Bungalow Classic) which led to the opening of my own boutique in 2007. After nearly seven years, I decided that pursuing interior design in a meaningful way was the best fit for me on a personal level. Most people think that having a furniture store and being an interior designer are the same job, but they are quite different and equally time consuming.
S&N: You used to live in Florida before moving to Atlanta where you now reside…have those locations influenced your design aesthetic at all?
JA: The sunshine state is my total jam in terms of inspiration. People often knock Florida, but truly there is a lot of beauty to be found.
S&N: What is your favorite part of the design process besides, of course, the finished product and why?
JA: I very much enjoy finding out how people live in their spaces. There’s nothing better for me than being able to elevate the quality of a client’s daily life through design.
S&N: What inspires you and where do you seek inspiration?
JA: Gosh, inspiration is everywhere today. Almost too much to take in, really. Being in nature is a great place for me to both find it and allow it to sink in.
S&N: What is your favorite go-to detail to help finish or complete a look for a space?
JA: No room is complete without kick-ass lighting.
S&N: If you had to choose, what’s your favorite room in a home to design and why?
JA: Family rooms are my favorite. It’s where all the fun happens and clients are usually willing to take more risks than in more formal rooms of the house.
S&N: What’s one mistake when it comes to design that you see people make on a consistent basis?
JA: Scale. Tiny lamps next to giant sofas. Furniture teetering on a too small rug. Many clients say that it was their biggest challenge when they tried to go it alone. Decorating is expensive so you want to get it right the first time.
S&N: What’s one piece of advice you would be willing to share with someone beginning to decorate a space or someone who wants to tackle making over a room in their own home?
JA: Start with something you love. Your favorite shade of cerulean blue, a zebra print fabric you saw in a magazine three years ago and can’t stop thinking about, a painting of people swimming at night. You can’t go wrong if you start with love.
S&N: What’s up next for you? Anything exciting happening in the near future that you’d like to share?
JA: I will be teaming up with designer and friend, Jessica Walmsley, to create a meditation and peer support room for a non-profit here in Atlanta called City of Refuge. It’s a wonderful organization that houses and counsels women and their children who are going through crisis.
3 words that describe your design aesthetic? Organic, colorful, livable
What is currently your favorite design “trend”? Freedom. I love that people feel they are able to take more risks these days.
Fill in the blank. People don’t know that I can _______. Surf. I can’t really.
Favorite way to spend a Saturday or your ideal Saturday? A long early morning walk with my girlfriend, Kyle, followed by a trip to the farmers market and then making a great meal at home with my boyfriend and our six pets.
Favorite design rule to break? I’m a pillow chopper in recovery
Favorite design set from a movie? Does Babe Pig In The City count?
Favorite way to add impact to a room? Lighting
Least favorite color to use in design? Red
Favorite part about your job? Ability to be creative
Hardest part about your job? Dealing with damages maybe?
Top 3 design Idols/Mentors/Inspiration? Sig Bergamin, India Mahdavi, Tom Scheerer
Worst job you have ever had growing up? I’ve only had great jobs. I’ve been lucky.
Best way to decompress? Wine, of course
Single most valuable thing you’ve learned? Trust your inner voice
Whose brain would you like to pick over coffee? (past or present) My Great Grandmother
What album or artist is currently on repeat? Father John Misty (for a long, long time)
Favorite flower or plant? Any type of palm
3 Instagram accounts that inspire you? @ClothandKind, @AngieHranowsky, @Lauren.Ashley.Allan
Guilty pleasure? Mexican Coke
Favorite Motto or Mantra? “Attitude is the difference between an ordeal and an adventure.” Not always the easiest to live by, though!
Want to see more of Jayme’s work? Stay up to date here:
All images by Sarah Dorio.